Tag: Music Video

[Premiere]: “LTD LTD” by DOLLS

Just in time for Valentine’s Day, DOLLS has released her music video for “LTD LTD.”

The video has a minimalist monochromatic color scheme contrasted by the kaleidoscope effect – similar to that of the “Synthetica” music video by Metric but with an eerie feel. At times resembling a Rorschach test, the minimalist style leads viewers and listeners completely to their own interpretations – imagining and building even more to the song itself.

Much like the video, “LTD LTD” begins with a minimalist beat and Nikki Awesome’s Kylie Minogue-style electropop vocals then builds from there to a sultry but playful track.

The video perfectly captures the mystery and suspense of romance – with the dark setting and shadow-like visuals – depicting the confusing but exhilarating emotions of love.

Sidenote: If you’ve got someone who makes your heart beat like “LTD LTD,” send that person one of DOLLS’s Valentine’s Day cards.

[VIDEO:] “Lies” by CHVRCHES

Today, CHVRCHES announced the music video for the first track they released – “Lies”:

Following a similar formula as their music video for “The Mother We Share,” this video focuses on a grey and black color pallette and stars a main character followed by/chased by a mysterious entity, electric clouds, CHVRCHES’s signature light displays, and allusions to a conspiracy.

I always thought that “Lies” was about someone bragging about lying to the person they’re romantically involved with (“I can sell you lies. You can’t get enough. Make a true believer of anyone.”) and being proud of stringing that person along, having power over them (“I can call you up when I feel alone. I can feed your dirty mind like I know I know that you want.”).

However, the music video’s dark theme of mind-control conspiracies makes me wonder if “Lies” was actually meant as a commentary on the world of marketing. With the men in suits and the Matrix-like headgear and that Emma Stone doppleganger with the Rosemary’s Baby clothing and scheming stare.

[VIDEO:] “Recover” by CHVRCHES

Today, CHVRCHES released a video for their latest single “Recover.”

The new video is a mostly CGI exploration of a futuristic post-apocalyptic world. Black cubes floating around in an otherwise empty, dead former metropolis.

You see the band on black-and-white screens for just a few seconds – portraying the last remnants of humanity.

To be honest, as shown by this CHVRCHES binge, I wouldn’t mind if this were the last song on the planet.

[NEW VIDEO:] “Your New Beloved” by Lovelife

Yesterday, Lovelife (stylized as LVLF) released their video for “Your New Beloved.”

It’s the epitome of a melodramatic video. Also, Lee, the singer, looks like a depressed Paul Dano in the video.

Don’t get me wrong, I love Lovelife. They’ve got a great electro-rock sound.

But in the music video there’s a woman in a body bag.

Which wouldn’t be too upsetting if you didn’t think too much of the fact that their song “Me After You” is about a murder-suicide…